86 Percent of Young Americans Aspire to Become a Social Media Influencer, Study Says

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As the outlet noted, an increasing number of young people are turning away from conventional avenues of media consumption, like television, and are instead turning to social media apps like Instagram, Snapchat and YouTube.

“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000,” Joe Gagliese, one of the co-founders ofViral Nation, an influencer agency, toldVoxin November 2018.

“Some can even get $250,000 for a post! Especially if the content is on YouTube and the influencer is in the gaming industry,” Gagliese added.

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The next four most recognized influencers are YouTuberJeffree Star,Shane Dawson,MarkiplierandKylie Jenner.

One of the study’s most interesting findings,Varietynoted, is that while Gen Z participants rated PewDiePie and NBA superstarLeBron Jameswith the same name recognition, they said they trusted PewDiePie more than the 34-year-old Los Angeles Laker.

“These influencers have moved into celebrity territory. An endorsement from them is just as valuable as working with LeBron,” Gagliese explained toVox. “They have incredibly engaged audiences and have an ability to push really big numbers.”

source: people.com