“This is full circle. We’re celebrating! These are celebratory cheeseburgers,” Rippon said in a press release about their new joint photoshoot.
Jeff Lipsky for DSW
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But in addition to the ultimate photo opp, the two Olympians andDancing with the Starsalumni came together for the project because of DSW’s mission to inspire self-expression, which was very personal to both Rippon and Nagasu.
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“I’m excited to partner with DSW and Mirai on this campaign about confidence and self-expression,” Rippon said. “I’ve always been a fashion risk-taker, so it’s a perfect fit. I love the idea of being able to show my different sides and personalities through my style. Shoes are a huge part of that.”
The skater wears a loafer with a chic matching shorts suit and an array of sneakers expertly modeled in mid-air jumps.
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For Nagasu, it took her longer to find her sense of style growing up, but now she’s fully embracing it.
“I grew up as a tomboy, but figure skating has made me appreciate the nuances of both art and style. I enjoy dressing up now. I’m all about trying new things, new looks and new shoes, which makes this DSW partnership such a natural fit.”
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From floral-print pumps to casual day sandals or glam metallic heels, she models the array of styles the shoe destination has for every type of style personality.
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“Adam and Mirai are icons with track records of being totally and unapologetically themselves. And DSW is literally a warehouse full of opportunities for self-expression. It was an instant, obvious match for a campaign supporting our mission of self-expression,” said Michele Love, DSW’s Chief Operating Officer.
Rippon and Nagasu’s DSW ads will run this summer and the pair will host a DSW Block Party (free and open to the public!) at the 34th Street N.Y.C. store on June 27 from 4-7pm ET.
source: people.com