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Mar. 16, 2025

Adidas Projects It Will Lose $1.3 Billion Following the End of Kanye West and YEEZY Partnership

Photo: Johnny Nunez/Getty Images; Spencer Platt/Getty Images Adidassaid it stands to potentially lose about $1.3 billion in revenue after cutting ties withKanye Westlast year. “The numbers speak for themselves. We are currently not performing the way we should”, he said. During the company’sthird-quarter earnings callin November, it was confirmed that Adidas “is the sole owner of all design rights” to the Yeezy brand and would look into how to repurpose the design in 2023.

Mar. 16, 2025

Adidas Severs Ties with Padres' Fernando Tatis Jr. After PED Suspension

Photo: Rob Leiter/MLB Photos via GettyAdidas is parting ways with San Diego Padres' starFernando Tatis Jr.following his 80-game suspension for testing positive for a performing-enhancing drug (PED).Adidas spokesperson announced the company’s partnership with the 23-year-old athlete had ended, PEOPLE confirmed.“We believe that sport should be fair,” the Adidas rep wrote in a statement to PEOPLE on Monday. “We have a clear policy on doping and can confirm that our partnership with Fernando Tatis Jr.

Mar. 16, 2025

Adidas Shares Image of 25 Women's Bare Breasts to Promote New Sports Bra: 'Support Is Everything'

Photo: Adidas Adidasis celebrating the diversity of women’s bodies with an ad in promotion of the brand’s new sports bra. Announcing the launch, Adidastweetedan image featuring the bare breasts of 25 women in different shapes and sizes Wednesday. “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them,” the sportswear giant wrote alongside the image.

Mar. 16, 2025

Adidas' Automated Social Media Campaign Shutdown After It Leads to Racist, Anti-Semitic Tweets

Photo: TOBIAS SCHWARZ/AFP/Getty Adidaslearned the hard way that internet trolls are never to be trusted thanks to an automated-tweet marketing campaign that quickly backfired. To help promote a new partnership with the British soccer club Arsenal, the company’s U.K. Twitter account encouraged its followers to tweet with the hashtag #DareToCreate on Monday. In doing so, the Adidas account would then send out an automated response that featured the user’s Twitter handle printed on the back of a red Arsenal jersey.

Mar. 16, 2025

Admiral Leading 'Titan' Submersible Mission Says Unidentified Noise is ‘Target’ for Search

Photo:Alamy Stock PhotoThe U.S. Coast Guard admiral leading the search for theTitansubmersible has said that underwater noises detected Tuesday are “a target.”Rear Admiral John Mauger confirmed toCBS MorningsWednesday that an aircraft with sonar buoys detected noise in the water yesterday in the search forTitan, which is carryingfive passengers.“It’s a target, it’s a focus for us to look at,” Mauger told hostGayle Kingabout the search near the site of theTitanic, though he added: “We don’t know the source of that noise.